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Nonprofit Marketing Zone

Page history last edited by akarrer@... 11 years, 7 months ago
I am excited to be participating in and announcing the launch of the
 
This site comes from Kivi Leroux Miller, Katya Andresen, Nancy Schwartz and Tony Karrer bringing together top people in the nonprofit marketing and fundraising space.  We will be working together to help find and organize the best content from blogs, news sources and other web sites all around this topic.  The goal is to create a place where it's easy to find current and highly relevant content.  And perhaps to stimulate new connections.
 
You can get a sense of the power of the site by visiting the site and clicking a keyword on the left.  For example, if you click on Social Media, you find:
=> The most recent posts, announcements and web pages on the top of the page that relate to Startups.
=> The best (according to social signals across the network) content below that such as:

 

=> The keywords on the left are ordered according to their relationship to the current term.  So you can see that

are all considered highly relevant to "social media".  It's interesting to drill down on a page like Social Media ROI or Social Media Government to launch off into the latest and best on those topics.

You can find Featured participants listed on the right hand side of each page.  When you choose one of them such as Kivi's Nonprofit Communications Blog, you will see the keywords are now based on what Kivi discusses more than most.  You can see that she talks about: 

Webinar, Online Marketing and Nonprofit Communications. Whereas Katya's Nonprofit Marketing Blog has more on: Email Campaign,

Outreach, Audience.  It's interesting to look at some of the other Featured bloggers and see what concepts, tools, etc. they talk about the most.

 

It's also interesting to look at what the social signals say are their best posts.  Nancy's Getting Attention, you can scroll down to see that the system thinks that among her top posts:

 

 

 

This site has brought together of an impressive network of people who focus on this topic: 

 
When I mentioned at the start that this was brought to you by Nancy, Kivi, Katya and Tony Karrer - you may have wondered who this guy Tony is.  Well he is the one behind the technology that makes this happen and worked closely to help get this launched.  He also happens to believe that this technology will be valuable for nonprofits.  If you have ideas on how to improve the site or want to do something similar, I know that Tony would like to hear about it.

 

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